Dachis Group Adds New Feature, CEO Calls It 'RTM In A Box'
Dachis Group, a social analytics company, is launching a new feature that CEO Jeff Dachis described as "real-time marketing in a box," according to TechCrunch. The new feature will allow other brands to "have their own Oreo-style moments," TechCrunch wrote.
“Real-time is really the tip of the spear,” Dachis told TechCrunch. “Marketing is moving so much faster now. …[It] needs to be attuned to where people are and the trends and the activity that is actually happening, rather than hoping that you’re at home watching CSI.”