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Long Subject Lines Have Lower Open Rates: MailerMailer Report
- MarketingProfs, Monday, August 19, 2013 1:40 PM
Email newsletters with subject lines that are limited to 4-15 characters had the highest average open rate last year, according to a new report from MailerMailer. The annual Email Marketing Metrics Report found that 15.8% of these emails with short subject lines were opened. In comparison, longer subject lines resulted in lower open rates, subject lines with 16-27 characters for instance have only an 8.9% open rate. The report also revealed that email newsletter campaigns sent in the first half of 2012 had an average open rate of 9.7%, and those sent in the second half of the year had an average open rate of 10.0%.
