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FT Offers 10 Social Media Ideas

The Financial Times is in constant conversation with readers on social media, with all journalists encouraged to engage. "It's really important that we show that we are talking to people and listening to them and hearing their views," Sarah Laitner, communities editor at the FT, told Journalism.co.uk. "It's also an important source of generating traffic and registrations to our site, which has metered access."

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