Sixty-four percent of small-to-medium sized businesses coordinate email marketing with social media marketing, according to a new report iContact, the email marketing arm of digital agency
Vocus. The report, which interviewed small and mid-sized business marketers, also revealed that 39% of SMBs email their entire list about once a week, with 6% sending daily emails.
The average list size for SMBs is 3,489 subscribers. Overall, 91 percent of respondents said email marketing was either helpful or very helpful to their organization.
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