Does Influencer Marketing Make For Bad Marriages?
by Gavin O'Malley, Aug 22, 2013, 2:44 PM
Oh, boy. Whelp, Drew Neisser decided to begin his panel on influencer marketing by comparing the process to bad marriages. At some point, they both become "problematic," observed the founder and CEO of social media and marketing agency Renegade. Also, like iffy marriages, "Sometimes, it's difficult to know who's wearing the pants" -- the brand or the influencer -- Neisser told attendees of MediaPost's Social Media Insider Summit, today. Furthermore, with any relationship, "It's ultimately about give and take."