NextMark, Adslot Team Supply And Demand Sides For New Programmatic Direct Channel

  • August 22, 2013

NextMark and Adslot have today announced a partnership that will bring a new programmatic direct channel to the market for media owners and buyers. Adslot's CEO Ian Lowe claimed in the release than the partnership marks the first time supply and demand parties have teamed up to allow "media buyers to purchase, in a real-time environment, forward market guaranteed inventory direct from publishers."

The partnership gives NextMark's U.S. clients access to "premium display inventory" from Adslot's publisher client base via NextMark's platform.

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