The Trade Desk this week announced that it has launched the next generation of its data management platform (DMP). The upgrade includes a new UI and integrations with stand-alone DMPs, chief among them being BlueKai.
Dave Pickles, the company's co-founder and chief technology officer, described the improvements in the release, stating, "This is partly about making it easier for marketers to fuse first- and third-party data -- but this is really about activating data in the buying platform." The company has its own demand-side platform (DSP) as well.
Along with the upgrades is an expansion of data inventory partners, including Nielsen PRIZM, Nielsen ConneXions, Nilsen P$ycle, Neustar AdAdvisor, BlueKai Audience Marketplace, eXelate, and others.