Taos Targets Southwest Region
Taos, a New Mexican tourist mecca, has an unusual -- and rough -- mix of ski slopes, Native American culture, art, and craft, poor people living a hard-scrabble life and more affluent visitors and locals in adobe bungalows dining at high-end restaurants. The city is well known and close to even better known Santa Fe. But it is betting on the region. The town has paid $2.2 million to Albuquerque public relations firm Griffin & Associates to develop digital strategies and advertising. The target: “drive circle” consumers -- those who live in New Mexico, Colorado, Texas and Oklahoma, who make up most of the town's visitors.