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Mobile Ad World Making Room For RTB
"Real-time bidding, or 'programmatic buying' as it is sometimes called, is remaking the online ad industry with its approach of matching supply and demand of ad inventory in real time
against the attributes of any given viewer," Tech News World wrote. "Now this trend is starting to creep into how mobile ads are delivered."
Read the rest of the article here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.