• Brand-e.biz, Wednesday, August 28, 2013 8 AM

Using Synthesio’s platform, Nissan saw it could monitor and analyse consumer conversations taking place online across a variety of social media platforms. The automaker created a multi-market, integrated campaign, "The Big Turn On," aimed at turning people on to the concept of electric vehicles, keeping the Nissan Leaf at front of mind for consumers, and generating appointments for 24-hour test drives. Nissan used Synthesio’s monitoring dashboards to benchmark the impact of the campaign. More than one million consumers got involved.

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