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How To Give Keywords Character

Looking for some tips on using customer personas and keyword research to increase conversions by 81%? A webinar highlighting the company One Call Now takes us through a case study to show marketers how it's done, providing details on why the company redesigned its Web site, what it takes to develop buyer personas that can forecast customer actions on the site, keywords to leverage uncommon vertical keywords, and more. Listen to the webinar here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.