Silverpop New Feature Personalizes Site Content
Aug 28, 2013, 4:24 PM
Marketing automation firm Silverpop is out with a new feature for clients to deliver more personalized content to their external Web sites. Smart Content, as the feature is named, connects clients’ marketing database with their site. Then, when users visits clients’ Web sites, Silverpop’s technology recognizes them, and, in real time, displays personalized messages within the page.