Publicis Flies To Rio, Sao Paulo Too: Acquires Majority Of Brazil's Espalhe
Publicis Groupe this morning said it acquired a majority stake in Brazil’s Espalhe, a digital and social media marketing shop with offices in Sao Paulo and Rio de Janeiro. Terms were not disclosed, but the agency was founded in 2003 and has an organization of 90 people.
Publicis said the agency would join its MSLGROUP network and would be renamed Espalhe MSLGROUP.
The agency’s client roster includes Brazilian brands such as the Guaraná Antarctica and Ambev Corporate, and international brands including Fiat/Chrysler, Halls, Activia and Adidas.