Silverpop's New Smart Content Tool Works For B-to-B Marketers Too
Digital marketing services provider Silverpop has introduced a new platform that can help b-to-b marketers send more personally targeted content to leads. The platform is called Smart Content. It allows marketers to deliver real-time, personalized content to website visitors based on their email profile data. B-to-b marketers can integrate their content management systems with the tool to track who is visiting the site. Smart Content is also compatible with responsive and mobile sites.