Ad tech’s IPO bubble continues with online marketing automation software developer Marketo announcing a registration statement with the Securities and Exchange Commission to issue 6 million
shares of common stock, which will be traded on Nasdaq under the ticker name MKTO. Pricing was not disclosed, but a spate of recent ad tech IPOs have generated lower-than-expected prices and
haven’t exactly rallied on Wall Street. Marketo said net proceeds would be used to fund “general corporate purposes, including working capital.”