Marketo Goes On The Market, Files IPO

  • August 30, 2013
Ad tech’s IPO bubble continues with online marketing automation software developer Marketo announcing a registration statement with the Securities and Exchange Commission to issue 6 million shares of common stock, which will be traded on Nasdaq under the ticker name MKTO. Pricing was not disclosed, but a spate of recent ad tech IPOs have generated lower-than-expected prices and haven’t exactly rallied on Wall Street. Marketo said net proceeds would be used to fund “general corporate purposes, including working capital.”
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