Keeping An Eye On Four Paid-Search Things
by Laurie Sullivan, Aug 30, 2013, 1:32 PM
Setting up email alerts from the AdWords interface to monitor scripts, as well as using labels to examine new accounts and tests, should become priority for monitoring campaigns. Eric Couch explains why and provides insight on what to watch. He also takes us through the process of creating a daily performance report that updates each morning. In the long run, the initial efforts will pay off by saving time. Read the article here.