Rich Silverstein,
co-founder of
Goodby Silverstein & Partners, needs help. His assistant is leaving and it’s going to take a special person to work for him. The agency created a
website and posted an ad on
Craigslist explaining some requirements. Applicants must be
“Fearless. Rich is like a dog that can smell fear. Intestinal fortitude is a must. Passionate. You should care about something. It'll help you get through the day.” The Work4Rich site has
applicants finish mundane tasks like arranging pencils from blue to green, transcribing a voicemail and remembering names. The final round of candidates will have a Google Hangout with Rich on Sept 6.
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