Dow Jones & Co. Sunday said it agreed to acquire MarketWatch in a cash deal valued at $519 million. Terming the deal a "natural fit," Dow Jones said MarketWatch, a free, ad-supported financial news
publisher, would complement Dow Jones' The Wall Street Journal Online, which provides premium content to about 3 million unique users and 700,000 paid subscribers each month. By combining the traffic
of the Wall Street Journal network of sites and MarketWatch, Dow Jones said its Web sites would have more than 9 million unduplicated unique visitors per month.
