According to the Outdoor Advertising Association of America (OAAA), out of home (OOH) advertising revenue rose 5% in the second quarter of 2013 compared to the same period in 2012, accounting for nearly $2.2 billion, Revenue for the first half of 2013 reached nearly $3.7 billion. The increase highlights steady positive year-over-year revenue growth since the second quarter of 2010. OAAA President & CEO, Nancy Fletcher, says “…the out of home advertising industry is continuing… as a leading growth medium in the US… advertising community understands the value of OOH… an effective component of ad campaigns.” The 2013 OOH industry revenue increase has more than doubled YTD 2013 Real GDP growth, with the Miscellaneous Services, Restaurant, and Retail categories showing the largest volume growth over 2012. Advertisers with the greatest spending increase included Diageo, StubHub, Jack in the Box, Chipotle, 7 Eleven, Apple Stores, Netflix, Tiffany, and Chanel. OAAA Chief Marketing Officer, Stephen Freitas, concludes that “… results show consistent growth across all segments… value markets to high-end markets… improving economy… (and) strength of OOH in connecting with mobile consumer… builds… advertisers confidence in OOH as a wise marketing investment… ” OOH Advertising Expenditures 2013 April – June ($m) Industry Categories Apr - Jun ‘13 Percent of Total Revenue Rank Apr - Jun ‘12 Rank Category Growth Apr - Jun ‘13 vs '12 Percentage Change Apr – Jun ‘13 vs '12 Misc services & amusements $392,097 18.20% 1 $372,980. 1 $19,116 5.1% Restaurants $193,894 9.0% 2 $173,516 4 $20,377 11.7% Retail $189,585 8.8% 3 $176,280 3 $13,304 7.5% Media & advertising $187,431 8.7% 4 $185,765 2 $1,665 0.9% Public trans., hotels & resorts $163,732 7.6% 5 $165,956 5 $ -2,223 -1.3% Financial $129,262 6.0% 6 $137,137 6 $-7,874 -5.7% Insurance and real estate $105,564 4.9% 7 $110,725 8 $-5,160 -4.7% Government, politics & orgs $103,410 4.8% 8 $101,174 9 $2,236.0 2.2% Communications $103,410 4.8% 9 $112,944 7 $-9,534 -8.4% Automotive dealers & services $88,329 4.1% 10 $81,706 10 $6,623.3 8.1% Total top ten categories $1,618,186 76.9% $38,530 Source: Kantar Media, OAAA, August 2013 Total 2013 April - June OOH Expenditures $2,154,378,709 OOH Advertising Expenditures 2013 January – June ($ m) Industry Categories Jan - Jun 2013 % of Total Revenue Rank Jan - Jun 2012 Rank Category Growth Apr - Jan ‘13 vs '12 % Change Jan – Jun’13 vs '12 Misc services & amusements $ 680,034 18.5% 1 $ 644,748 1 $35,286 5.5% Retail $ 331,324 9.7% 2 $ 338,818 3 $-7,493 2.2% Media & advertising $ 324,362 8.7% 3 $ 302,393 2 $21,969 7.3% Restaurants $ 313,459 8.1% 4 $ 283,068 5 $30,390 10.7% Public trans, hotels & resorts $ 274,437 8.1% 5 $ 280,683 4 $-6,245 -2.2% Financial $ 242,505 7.2% 6 $2 50,904 6 $-8,398 -3.3% Communications $ 201,602 6.0% 7 $ 208,750 7 $-7,147 -3.4% Government, politics & orgs $ 166,978 5.2% $ 181,080 9 $-14,102 -7.8% Insurance & real estate $ 166,080 4.8% 9 $ 166,449 8 $-369 -0.2% Schools, camps, seminars $ 153,327 4.1% 10 $ 142,815 10 $10,511 7.4% Total top ten categories $2,854,113 80.3% $2,799,711 $54,401 Source: Kantar Media, OAAA, August 2013 Total 2013 January - June OOH Expenditures $3,653,673,843 For additional information, please visit here.