Super Bowl Kickoff Comes Early
Isn't the Super Bowl nearly half a year from now? Not for advertisers. Even before the official start of the season Dannon's Oikos brand, Anheuser-Busch, Intuit and GM have jogged onto the field. A fifth will announce next week. "It's a little surprising it hasn't been this early in the past," said David Campanelli, who directs national TV at Horizon Media. Fox is selling some 30-second slots for a record $4 million.