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A&E, Kraft and TiVo Create Marketing Pact

A&E, Kraft Foods and TiVo announced an integrated marketing partnership Tuesday that centers on the network's special Hollywood Home Movies, which premieres Sunday, Nov. 21 at 8 p.m. Hollywood Home Movies will air with limited commercials from Kraft and Kraft products will be featured during the presentation with custom vignettes and links to a related triva quiz Web site.

Read the whole story at MediaWeek, November 16, 2004 »

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