What's This 'Online' You Speak Of?

by , Sep 12, 2013, 9:08 AM
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I was in an airport yesterday, and I was eavesdropping. That’s what I do in airports. It’s much more entertaining than watching the monitors. In this particular case, I was listening to a conversation between a well-dressed elderly gentleman, probably in his late '80s, and what appeared to be his son. They were waiting for pre-boarding. The son was making that awkward small talk -- you know, the conversation you have when you don’t really know your parent well enough anymore to be able to talk about what they’re really interested in, but you still feel the need to fill the silence. In this case, the son was talking to his dad about a magazine: “I used to get a copy every time I flew to London," he said. "But they don’t publish it anymore. It’s all done online.”

The father, who had the look and appearance of a retired university professor, looked at his son quizzically for a few minutes. It’s as if the son had suddenly switched from English to Swahili midstream in his conversation.

“What’s ‘online’?”

“Online -- on the Internet. It’s published electronically. There’s no print version anymore?”

The father grappled with the impact of this statement, then shook his head slowly and sadly. “That’s very sad. I suppose the mail service’s days are numbered too.”

The son replied, “Oh yes, I’m sure. No one mails things anymore.”

“But what will I do? I still buy things from catalogs.” It was as if the entire weight of the last two-and-a-half decades had suddenly settled on the frail gentleman’s shoulders.

At first, I couldn’t believe that anyone still alive didn’t know what “online” was. Isn’t that pretty much equivalent to oxygen or gravity now? Hasn’t it reached the point of ubiquity at which we all just take it for granted, no longer needing to think about it?

But then, because in the big countdown of life, I’m also on the downhill slope, closer to the end than to the beginning, I started thinking about how wrenching technological change has become. If you don’t keep up, the world you know is swept away, to be replaced with a world where your mail carrier’s days are numbered, the catalogs you depend on are within a few years of disappearing, and everything seems to be headed for the mysterious destination known as “online.”

As luck would have it, my seat on the airplane was close enough to this gentleman’s that I was able to continue my eavesdropping (if you see me at an airport, I advise you to move well out of earshot). You might have thought, as I first did, that he was in danger of losing his marbles. I assure you, nothing could be further from the truth. For over four hours, he carried on intelligent, informed conversations on multiple topics, made some amazing sketches in pencil, and generally showed every sign of being the man I hope to be when I’m approaching 90. This was not a man who had lost touch with reality; this was a man who is continually surprised (and, I would assume, somewhat frustrated) to find that reality seems to be a moving target.

We, the innovatively smug, may currently feel secure in our own technophilia, but our ability to keep up with the times may slip a little in the coming years. It’s human to feel secure with the world we grew up and functioned in. Our evolutionary environment was substantially more stable than the one we know today. As we step back from the hectic pace, don’t be surprised if we lose a little ground. Someday, when our children speak to us of the realities of their world, don’t be surprised if some of the terms they use sound a little foreign to our ears.

6 comments on "What's This 'Online' You Speak Of?".

  1. Paula Lynn from Who Else Unlimited
    commented on: September 12, 2013 at 10:25 a.m.
    It is a surprise that the gentleman was clueless about on line even if he didn't use it for so many reasons. References to on line one way or another are written in paper editions of newspapers and magazines and just about any TV program genre. If I ever had the opportunity to sit next you in the airport/plane, I would do a proper search by keep asking you questions and let you do the talking. Whipper snappers are still wet behind the ears.
  2. Jeff Schlueter from Nexidia Inc.
    commented on: September 12, 2013 at 10:58 a.m.
    Heck, I hit the techno-wall when Twitter came out and I'm only 49. I am already in the mode of just struggling to keep up, but with age comes a certain wisdom that "it just doesn't matter." Those of you too young to remember Animal House may not get that reference!
  3. Levi Jones from IZEA, Inc.
    commented on: September 12, 2013 at 11:04 a.m.
    LOL- this is almost hard to believe. Maybe he referenced 'going to the cloud', or some other uber geek lexicon. In any case, it was an enjoyable read...
  4. Pete Austin from Triggered Messaging
    commented on: September 12, 2013 at 12:40 p.m.
    @Mark: LOL. When you're a consultant, speaker and author, you have to consult, speak and write whether or not you have anything to say. That's the rule. As for the old gentleman, probably he's using tactic #1 to make young people talk to you, which is to pretend ignorance of some trivial matter and have them try to explain it. I first caught my granny doing that when I was about eight.
  5. Gordon Hotchkiss from Out of My Gord Consulting
    commented on: September 12, 2013 at 5:23 p.m.
    Mark..it may be your first search insider but its getting close to my 500th. Check them out. Some of them even deal with search!
  6. Ryan DeShazer from GSW Worldwide
    commented on: September 13, 2013 at 2:10 p.m.
    Gord - ignore the detractors. I'll take technically off-topic but thought provoking all day long. And ironically, I think human understanding and empathy are key components to search marketing. Well done here, as usual.

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