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49% of Emails Opened on Mobile Devices: Yesmail
- Internet Retailer, Thursday, September 12, 2013 2:35 AM
About half of marketing emails are opened on mobile devices and the other half are opened on computers, according to a new report from Yesmail. The study, which looked at more than 5 billion marketing emails sent by Yesmail clients in Q2 2013, found that 49% of emails were opened on mobile devices and 51% were opened on computers. According to the report, desktop emails garnered a 23% open rate, while mobile emails only had an 11% open rate. The report also revealed that 61% of consumers read at least some of their emails on a mobile device.
