• Adweek, Thursday, September 12, 2013 9:42 AM

As you know (come on, admit it) porn sites have ads on them, but mostly for items and services within -- shall we say -- the vertical. But food? Is there a connection between food and solipsistic sex? Food-delivery app Eat24 explains how its strategy of advertising on porn sites has paid off. The delivery service has a following, apparently, among porn stars, who perhaps have no time between takes to get pizza (though they may well be playing the pizza delivery boy.) They decided to advertise on adult sites because what mainstream brands will compete with them for a share of sites with the highest traffic ratings among just about any others. And the CPMs are probably zero. Case study at the jump.

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