Qualcomm Inc. and Opera Software today announced a deal that will introduce mobile users to contextual shopping capabilities via Opera's mobile Web browser and Qualcomm's BREW® platform. Opera's
contextual shopping capabilities allow operators to give users the opportunity to purchase and download contextual-based content such as applications, ringtones, wallpapers, and skins. For example, if
using the Opera mobile Web browser to search for an update on the latest basketball scores, a BREW-based contextual message would let the user click-through to purchase a basketball game, or other
basketball related mobile applications like a wallpaper.