Sun Paywall Leads To 62% Traffic Plunge
Web metrics sometimes appear to resemble opinion polls in that the questioner gets the desired result. They are more believable when a web measurement company is entirely dispassionate and neutral. That's the case with SimilarWeb, which is based in Tel Aviv. Its research into The Sun's online traffic over the past two months compared data after the the paper erected its paywall in August with that in the previous month.