Hyperbabble Of The Day

"'I’m very excited to be joining the company that has been at the epicenter of the mobile revolution from its inception,” said [Person], [Company's] [Title]. "[Company] is poised to transform advertising from perception-driven art into a transparent, ROI-driven science. Because it uniquely combines the world’s richest mobile data set with a real time bidding environment, [Company's] laser-like precision will become the new model for the now $117 billion digital advertising industry.'"

Editor's note: The goal of Hyperbabble is to expose industry pitches utilizing trade jargon that is hyperbolic and/or incomprehensible. We encourage readers to comment with Hyperbabble they've encountered. If you'd like to remain anonymous, please send them to tyler@mediapost.com.

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