W+K won the creative portion of TurboTax back in July. Is the media-buying agency argument that scale matters dead? I, for one, can say firsthand it never had legs -- having worked in a two-person media department that bested large media-buying shops on a routine basis. I know this because I had access to a certain media outlet's sales data. Don't ask me how I did. I just did. And that's not to say that W+K doesn't have scale. Plus, they've got media vet Tom Winner (pictured).
Can your agency live without email for a day? LA-based Zambezi did and lived to tell the tale.
Founding Director Chris Raih tells of how his agency planned for and succeeded in eliminating email and other forms of electronic communication for 24 hours. In-person contact, phone calls and video
chat were allowed with outside partners. The result? Raih writes: "Immediately, we
saw a spike in the number of spontaneous meetings that took place around the office. People left their desks far more frequently and conversed with coworkers that they typically wouldn't otherwise,
and there were certainly more phone calls to our clients and vendors. The agency was literally buzzing - more so than the average workday." Could your agency survive a day without email?
Have you heard enough about the Publicis Omnicom merger yet? Of course you have -- but that doesn't mean people are going to stop talking about it. Sick as you may be of the topic, some of what people have to say on the subject has merit. Not that any of what he has to say is earth-shattering but PGI Global Marketing VP and former Saatchi, Tribal DDB, OMD, Euro RSCG and Kirshenbaum, Bond & Partners exec Jeff Perkins makes some salient points as to why the Publicis Omnicon merger is a bad idea. Chiefly, he thinks the merger has nothing to do with improving client work and everything to do with reducing overhead in the form of layoffs. And all those layoffs -- and the lead-up to them -- succeed in doing is adding a layer of stress between agency and client. He goes into greater detail about client conflicts, creative drain and lack of efficiency.
Israeli-based performance marketing agency Matomy aims to raise as much as $100 million in equity through private investment or IPO. Matomy, which counts American Express, AT&T and HSBC as clients, is a performance-based ad network that has expanded its offerings into the agency space with the acquisition of digital media agency MediaWhiz and into the mobile space with the acquisition of mobile affiliate network MobAff. Matomy Chairman Ilan Shiloach is head of McCann Worldgroup Israel and holds a 29 percent stake in Matomy.
And the mad rush to Brazil continues. In reaction to Brazil hosting the World Cup next year and the Olympic Games in 2016, agencies are rushing into the market with acquisitions, partnerships and openings. The latest development comes from Dentsu's 360i which is opening an office in Sao Paulo this week. 360i will partner with Lov, which Dentsu bought last year. Of the move, 360i CEO Chairman and CEO Bryan Wiener said: "We identify a market, talk to our clients, and find a partner and work with them on a couple assignments, then launch. We have a lot of demand from existing clients who will be involved in the World Cup and the Olympics."
David&Goliath has hired Mike Geiger as managing partner, chief digital officer. In this new position, Geiger will report to D&G Chairman David Angelo and will be responsible for developing
“world-class digital strategy, creative, integration and content production.”
The hire is designed to help further bolster the agency's executive leadership team following a string of recent promotions, including Colin Jeffery as chief creative officer, Brian Dunbar as president and Seema Miller as chief strategy officer.
Of the hire, Angelo said: "Over the past year, we have been assembling nothing short of an all-star leadership team. We are ecstatic to have Mike join our team as he brings a wealth of top notch digital and integrated expertise to the table. His entrepreneurial style and big thinking are a perfect fit for our Brave culture as we continue to seek out brands in need of overcoming marketing goliaths."
And of joining D&G, Geiger said: "I'm really excited to return to an independent creative agency like D&G where I can be closer to the people and the work. At the end of the day, my passion is finding and cultivating great talent, building teams and creating breakthrough work. When I first met with David and the rest of the team, we just clicked -- we had the same values and vision for how to run a business. I can't wait to get started."
With it being so close to April Fool's Day, one might wonder whether or not The Tenties are just a hilarious take on the ad industry's obsession with
awards. Oh wait. Anyway, The Tenties has issued its call for entries which begins May 15.
The Tenties has also announced CP+B Chairman Chuck Porter as Chief Juror. Apparently, table tents were Chuck's first foray into advertising, and the medium is near and dear to his heart having helped jumpstart his career.
Some of the award categories include Best Table Tent for less than 1,000 tables, Best Table Tent for more than 1,000 tables, best Flip Stand table tent, best Quad-Fold table tent, best use of a QR code on a table tent, best Cylindrical table tent and best "green" table tent.
And where will this awesome award ceremony take place? Well, it seems it will occur September 15 in Las Vegas...at the Holiday Inn...in Ballroom B. Sounds pretty swanky, right?
In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.
When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life. Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know: how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, okay -- let’s explore this a little bit.”
Of the lessons he learned during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant -- that was not something that figured in my hopes and dreams. But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”
And even though society and culture view failure as taboo and something to certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all of us. It is going to happen to you.” So embrace it and learn from it.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.