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MIT Tech Review Q&A With John Deighton, Harvard Business Digital Marketing Professor
- MIT Technology Review, Thursday, September 19, 2013 1:04 PM
MIT Technology Review today posted a Q&A with John Deighton, a digital marketing strategy professor at Harvard Business School. The first question: "Have real-time bidding and programmatic buying in general made things more efficient? Are we seeing results?"
Deighton responded that "some 60 percent of the market has not shifted; the majority is still sold the old-fashioned way. We might have expected to see more movement."
