Around the Net
LivingSocial Shifts Focus From Daily Deals Emails to Online Marketing Services
- Internet Retailer, Friday, September 20, 2013 1:33 PM
Daily-deal company LivingSocial is refocusing its business model from selling time-sensitive offers to being an company that gives retailers e-commerce tools. At the same time, the company has introduced a new set of tools to help merchants analyze their sales and campaigns. While LivingSocial will continue to send emails to subscribers, the company has been revamping its search box on its site and app in a move to help consumers connect with offers through site and mobile search.
