Horizon Media Wins AEG Live Assignment

  • November 19, 2004
Horizon Media has been tapped by AEG Live, an L.A.-based production company, to handle the media planning, buying, and promotions for their current production, Celine Dion's "A New Day..." at The Colosseum at Caesars Palace in Las Vegas.

The business was previously handled by Grey Global Group's MediaCom. Billings on the account were undisclosed. The other contenders in the review were also undisclosed.

The campaign will include local TV, radio, and print components targeting several Las Vegas "feeder markets," including Los Angeles. Horizon was awarded the business after a review that included several undisclosed agencies.

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