According to the Arbitron highlights from its National Radio Listening Report, radio’s audience increased year over year, adding more than 500,000 weekly listeners. Radio now reaches 242.2 million listeners, or 92% of persons, age 12 and older, on an average weekly basis. And, daily time spent listening to radio among persons age 12 and older held steady at approximately 2 hours and 35 minutes a day with the medium. Over the last year, radio continues grow its audience, adding a half million more listeners on a weekly basis, according to a 5 year trend based on the latest September 2013 RADAR report. Overall Radio Audience Weekly (U.S. age 12+)MeasuredSep 9Sep 10Sep 11Sep 12Sep 13 Weekly CUME (000) 235,172 239,711 241,362 241,611 242,150 Source: Arbitron, September 2013 (All Radio Listening, Mon-Sun 6A-12M) Radio continues to reach a diverse audience base. According to the report, radio saw gains in the Hispanic audience across all major demographic groups versus the September 2012 report, while the Black (non-Hispanic) audience remained steady year over year.