Around the Net
BodyArmor Adds Luck To The Sports Mixture
- NYSportsJournalism.com, Monday, September 23, 2013 8 AM
Mike Repole, co-founder of the Glaceau VitaminWater line, and Lance Collins, who founded Fuse — both of which were acquired separately by Coke — are making noise with BodyArmor SuperDrink, not only expanding the high-nutrition product line but bringing in high-profile athletes as investors and marketing spokesmen, the newest being Indianapolis Colts sophomore quarterback Andrew Luck.
