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32% of Consumers Say Email Marketing Has Improved Since 5 Years Ago

Thirty-two percent of consumers think that email marketers have gotten better at sending relevant communications over the past five years, services, according to a new report from email services company Kentico. The report also revealed that 31 percent of those surveyed believe email marketing has gotten worse, while 36 percent say it has remained about the same. According to the report, 
37 percent of respondents said that they willfully subscribe to 1-5 email lists. Thirty-one percent will subscribe to 6-10 lists, and 14 percent subscribe to 11-15 lists. Seven percent subscribe to 16-20 lists, and 5 percent subscribe to more than 20 lists.

Read the whole story at The Sacramento Bee »

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