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If It's Not One Ad, It's Another

When it debuted in 1999, TiVo revolutionized the TV experience by wresting control of screen time from advertisers, allowing viewers to record shows and skip commercials. TiVo's slogan said it all: "TV your way." Behind the scenes, though, TiVo was courting advertisers, selling inroads to a universe most customers saw as commercial-free.

Read the whole story at Los Angeles Times, November 22, 2004 »

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