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Did AOL's 'Programmatic Upfront' Fall Short?

  • Adweek, Tuesday, September 24, 2013 1:26 PM
Adweek called AOL's "Programmatic Upfront" event "mostly an extended pep rally for data and machines." While AOL said it has "commitments from agencies Accuen, Amnet, Havas, Horizon, and Magna Global...the company was notably short on specifics and dollar amounts," wrote Adweek.

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