Wall Street Journal managing editor Gerard Baker called native advertising a "Faustian pact" that strains readers' trust in news organizations because "it makes the reader confused as to what
is news and what is advertising," as quoted in Capital New York. Not surprisingly, Baker was talking to journalism students at New York University -- not headlining an Advertising Week event. But as
other journalism heavy-hitters like
New York Times executive editor Jill Abramson have also done, he characterized the term "native advertising" as a corporate buzzword with perhaps limited
currency.
Read the whole story at Capital New York »
