June 3 - 6, 2024
Eight O'Clock Coffee Launches TV Spots
- September 27, 2013
After a seven-year hiatus from television advertising, Eight O'Clock Coffee has launched a series of new spots showcasing its redesigned packaging and celebrating coffee enthusiasts.
The
TV ads use various scenarios showing Eight O'Clock Coffee lovers sacrificing other pleasures to "put coffee first." In one, for example, a young man is shown being more interested in brewing a pot of
Eight O'Clock than pursuing romance with his girlfriend.
The 30-second spots debuted on September 22 during the Emmy Awards broadcast.
The commercials will air in markets representing approximately 48% of Eight O'Clock Coffee's volume, including cities such as New York, Philadelphia, Boston, Tampa, Baltimore, Cincinnati and Denver.
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The new spot is cute and I have to admit it's great coffee at a good price. But as a long-time user, my biggest complaint is that the Eight O'Clock decaf in whole bean is hard to find (sometimes impossible) in the stores where I shop (Washington, DC suburbs), and I want the whole bean to grind on a coarse setting for percolator. Half the time I end up settling for something else because the only varieties offered are Original and French Roast. This may be a retailer issue, but bottom line is that I love the coffee but get weary of having to hunt for it. Note, sales: this is the nation's capital -- push the stores!