RKG Finds Inconsistent PLA Targeting
by Laurie Sullivan, Sep 27, 2013, 4:25 PM
Andy Taylor points to a points to a post written by George Michie about Google serving broad-match keywords with higher bids, compared with an exact-match term that matches the query but has a lower bid. Taylor tells us this should not happen according to Google’s bylines. Examining the way Google Product Listing Ads auto-target are served, Taylor finds a similar story. He explains. Read the story here.