Some people seek their calling. For others, like Dov Charney, it is bred in the bone. "I think I was born a hustler," said Mr. Charney, the fast-talking founder of American Apparel, the rapidly
expanding youth-oriented T-shirt chain. "I like the hustle. I like selling a product that people love. It's nice when a girl tries on a bra or a tie-dye T-shirt, and it's, 'Ooh, I love it,' " he said,
affecting an ecstatic moan. Perhaps most important to younger consumers who have grown suspicious of corporate branding, there is not a logo in sight.
Read the whole story at The New York Times, November 23, 2004
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