Celebrity Endorsements? Even Thailand Frets
He's a young heartthrob in Thailand, and he's got record endorsement deals. Jirayu "James" Tangsrisuk has made a name for himself and snagged lots of sponsorship deals, and a huge (for Thailand) ad deal, too. But as in the U.S., lots of observers wonder if there's commensurate ROI. Said Chalit Limpanavech, vice-president of the Thailand Marketing Association, "There is no effective means to prove if the payment is worth it."