What If Marketers Had To Invite Consumers To View Ads?
by Laurie Sullivan, Oct 1, 2013, 10:08 AM
Danny Chadburn poses an interesting question: What if Web ads became opt-in? He provides some examples of similar laws that have passed, and contemplates what would happen if marketers could only advertise to people who had actively welcomed their business ads into their digital world. He doesn't call out any one type of ad, such as search or rich media, but rather looks at the entire advertising landscape.