Facebook on Tuesday announced
hiring David Lawenda as vice president, global sales, U.S. In that role, he will lead U.S. sales, overseeing sales and marketing relationships with major brands and agencies in the country. He will be
based in New York and report to Carolyn Everson, head of global marketing solutions at Facebook.
Prior to joining the company, Lawenda worked at Univision, leading sales and marketing for
all the broadcaster’s media assets, and Viacom, where he helped launch both Spike TV and UPN. As senior vice president of ad sales at MTV Networks, he was responsible for properties including
VH1, Logo and The N.
Previously, he also held posts at Turner Broadcasting and DDB Needham.
“As media consumption continues to shift to digital, and consumers recognize
mobile as the first screen, our team will support clients in redefining how they market on these platforms,” stated Lawenda about his new job at Facebook.
As the social
network’s U.S. ad sales chief, Lawenda succeeds Tom Arrix, who announced his departure in July after a seven-year tenure at the social network. Arrix had also previously worked at Univision, as
well as at Turner.
In the second quarter, Facebook reported a 53% revenue increase to $1.8 billion, including an 88% gain in advertising sales to $1.6 billion. Mobile advertising made up
41% of total ad revenue, up from virtually nothing at the start of last year.