VivaKi Adds Two To Brand Relations Division, Promotes Delaney
Publicis' VivaKi on Tuesday announced the additions of Andy Cogbill and Robert Gibbs to the company's Brand Relations division.The pair will report to Mac Delaney, who has been promoted to senior vice president.
Cogbill and Gibbs will be responsible for agency adoption of Audience On Demand (AOD), VivaKi's trading desk. Delaney told RTM Daily via email that agency adoption of AOD has been "healthy" because "usage has been earned, not mandated." He claimed that AOD has maintained a 98% renewal rate.
Still, Cogbill and Gibbs will educate Publicis agencies on programmatic buying via AOD. They will also be responsible for strategic product consulting, account management, and marketing for the trading desk.
“AOD was built, first and foremost, to service the agencies inside of Publicis Groupe,” stated VivaKi CEO Frank Voris.
Cogbill was most recently director of client solutions at [x+1]. Gibbs was previously managing director at 101 Worldwide, a marketing and technology firm.
Delaney and Gibbs will be based in Chicago. Cogbill will be based in New