Paid Search No-Nos
by Laurie Sullivan, Oct 4, 2013, 2:00 PM
Andrew Goodman tells us about five paid-search iterations that marketers should not ignore. He explains how to get them running, such as basic ad group setups, display ad networks, sitelink extensions, and remarketing links for search ads, because there's nothing worse a marketer can do than set up targeted ad groups and forget them. Even the single rookie mistake of going with all broad-match types can knock down return on investments by 80% or more. Read the article here.