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57% of Americans Go Online With Cell Phone
by Jack Loechner, Thursday, October 10, 2013 10:30 PM
According to a new survey by the Pew Research Center’s Internet & American Life Project, 63% of cell phone owners now go online using their mobile phones, an eight-point increase from the
cell owners who did so at a similar point in 2012, and a two-fold increase over those who did so in 2009. Pew calls these individuals “cell internet users,” and they include anyone who
uses the internet on their cell phone (60% of cell owners do this), or uses email on their cell phone (52% of cell owners do this). Taken together, 63% of cell owners do one or both of these
things, says the report, and are classified as cell internet users. Since 91% of Americans are cell phone owners, this means that 57% of all Americans now go online using a mobile phone. The
steady increase in cell phone internet usage follows a similar growth trajectory for smartphone ownership. Over half of all adults (56%) now own a smartphone, and 93% of these smartphone owners use
their phone to go online. Almost Two-Thirds Of Cell Owners Go Online Using
Their Phones (Among cell phone owners, the % who use the internet or email on their phone)YearEmailInternetTotal Cell/Internet Apr 2009 25% 25% 32%
May 2010 34 38 43 May 2011 38 44 47 Apr 2012 44 53 55 May2013 52 60 63 Source: Pew Internet
& American Life, September 2013 In particular, says the report, the following groups have high levels of cell phone internet use:
- Young adults: Cell owners ages 18-29 are the most likely of any demographic group to use their phones to go online. 85% of them do so, compared with 73% of cell owners ages 30-49, and 51%
of those ages 50-64. Just 22% of cell owners ages 65 and older go online from their phones, making seniors the least likely demographic group to go online from a cell phone
- Non-whites:
74% of African-American cell phone owners are cell internet users, as are 68% of Hispanic cell owners
- The college-educated: 74% of cell owners with a college degree or higher are
cell internet users, along with 67% of those who have attended (but not graduated) college
- The financially well-off: 74% of cell phone owners living in households with an annual
income of $75,000 or more per year are significantly more likely than those in every other income category to go online using their phones
- Urban and suburban residents: Urban and
suburban cell owners are significantly more likely to be cell internet users than those living in rural areas. 66% of urbanites and 65% of suburban-dwellers do so, compared to half of rural
residents
The prevalence of cell phone internet usage increased across a number of demographic groups since April 2012. This includes men and women, whites and African-Americans, the
college-educated, and those in the highest-income households. Notably, cell owners between the ages of 50 and 64 experienced a larger-than-average 15 percentage point increase in the past year. 51% of
cell owners ages 50-64 now use their phone to go online, up from 36% who did so in the spring of 2012. Considering which device the respondents use most often to access the internet, 34% of
cell internet users say that they
mostly use their cell phone rather than some other device such as a desktop or laptop computer. 53% of cell internet users say that they mostly go online from
a device other than their cell phone, while 11% say that they use both their phone and some other device(s) equally. The “cell-mostly internet user” group represents 21% of the entire cell
phone owner population.
Mobile Internet Access Points(% of cell internet users
vs. all cell owners who say they “mostly” access the internet on their phone)
%
of cell internet users % of all cell phone owners Go online mostly using cell
phone 34% 21% Go online mostly using some other
device 53 34 Use cell phone and some other device equally
to go online 11 7 Do not go online using a cell phone
n/a 37
Source: Pew Internet &
American Life, September 2013 The Pew Research Center has been tracking the “cell mostly internet user” phenomenon since 2011, and over that
time adults, non-whites, the less educated, and the less affluent have said that they go online mostly using their cell phone at consistently high rates. This remains true in 2013:
- Non-whites: Among those who use their phone to go online, six in ten Hispanics and 43% of African-Americans are cell-mostly internet users, compared with 27% of whites
- Young
adults: Half of cell internet users ages 18-29 mostly use their cell phone to go online
- The less-educated: 45% of cell internet users with a high school diploma or less mostly use
their phone to go online, compared with 21% of those with a college degree
- The less-affluent: 45% of cell internet users living in households with an annual income of less than
$30,000 mostly use their phone to go online, compared with 27% of those living in households with an annual income of $75,000 or more
For
additional information from Pew Research, please visit here.