Artist-Friendly Spotify Fine-Tunes New Music Industry
Spotify hopes more artists see rewards from working with the streaming service. During a SXSW 2013 keynote interview, cofounder and CEO Daniel Ek outlined his master plan to accomplish the company’s goals. He painted an ambitious vision for his digital platform, which at the time boasted 24 million worldwide total users and 6 million paid subscribers. “My goal is to not just convert the 24 million into buying [a subscription],” Ek told the Los Angeles Times. “My goal is to get 1 billion using streaming services rather than a piracy service." Spotify so far has poured $500 million back into the pockets of artists, labels and publishers.