NCAA Adds Burger King To Menu With Multi-Year Deal
Burger King has signed a three-year deal making it an official corporate partner and the official quick service restaurant of the NCAA. The alliance will be a supported by year-round marketing program with sponsorships of all 89 college sports championships, including March Madness and the NCAA men's and women's Div. 1 basketball Final Four. Burger King said it would have a customized, national TV campaign surrounding the NCAA Men's Basketball Tournament on TNT, TBS, truTV and CBS; as well as a "comprehensive digital campaign" on March Madness Live, NCAA.com, Bleacher Report and CBSSports.com.