Timberland Launches New Campaign
Rugged-footwear brand Timberland is looking to reposition itself as a lifestyle brand for people in their 20's and 30's. The “Best Then. Better Now” campaign comes two years after the company's acquisition by North Carolina-based VF Corp, which also owns the North Face, Nautica, and Wrangler. The Timberland campaign is social media-centric, with print and a 60-second TV spot. The goal is to create space between the New Hampshire brand and sibling North Face, which VF sees as a serious outdoor gear performance brand.