iPlayer Is Core Of BBC's Digital Plans
The BBC's iPlayer on-demand service will offer a more personalized experience to license fee payers, in a plan dubbed My BBC. Director general Tony Hall says that developing the next generation of the iPlayer, which will personalize the choice of BBC shows offered to users, will be key for the corporation. Launched in December 2007, the device is very popular and increasingly being used on mobile. Some 32% of requests for BBC TV and Radio came from smartphones and tablets. "Top Gear," "The Great British Bake Off" and "EastEnders" were among the most requested TV shows on the iPlayer in August.